The Whitby

The Whitby
1924 pre-war Emory Roth building

Monday, March 24, 2008

Verizon rolls out FIOS to Stuy Town, Cooper

Verizon is installing fiber here. Maybe they are setting up for the future FIOS roll-out?




Crain's New York Business
Verizon rolls out FIOS to Stuy Town, Cooper
Amanda Fung
Published: March 24, 2008 - 3:29 pm

Verizon Communications Inc. has been quietly rolling out its fiber-optic Internet service to residents of apartment buildings throughout the city. The company’s announcement Monday that it will bring service to Manhattan’s Stuyvesant Town and Peter Cooper Village apartment complex, may be Verizon’s largest coup in a major metropolitan area, but it is not its first.

The company refused to disclose how many buildings in the city are connected for competitive reasons, but identified a half a dozen other buildings in New York where FIOS Internet is available. Those properties include Place 57 at 57th Street between Third and Second avenues; The Crest Lofts at 67 Wall St., two Trump properties in Manhattan; Arverne By the Sea in the Rockaways, Queens and Octagon Park on Roosevelt Island.

Penetrating the multiple dwelling units with fiber across the nation is crucial to the success of Verizon’s $23 billion project to upgrade its copper wire system to offer higher speed Internet service and cable television. These types of buildings represent 25% of the households that the telecom giant currently serves nationwide, said Eric Cevis, head of the FIOS unit that markets and sells the service to apartment buildings.

The company is currently negotiating a cable franchise with the city since 2006 so it can offer television service in New York. Earlier this month, Verizon said it was optimistic that the city will issue a solicitation for new cable providers by the end of this month so that it can apply for the franchise.

Place 57, a new 63-unit luxury condo on the East Side of Manhattan, was the first building in the city to offer FIOS Internet, Verizon said. It has been selling the service since December 2005.

Last year, residents of the newly renovated rental units at The Crest Lofts on Wall Street could sign up for Verizon FIOS Internet. The Stuyvesant Town and Peter Cooper Village complex, with 11,232 units, is by far the largest property in the city to get fiber. Verizon says it is offering FIOS in buildings across the five boroughs.

Critics have questioned whether Verizon could surpass technical hurdles and efficiently bring fiber into large multiple dwelling units. Some noted it is also more cost prohibitive to install fiber, as much as $100 a foot to wire buildings versus $8 a foot to wire single-family homes, in these types of buildings. However, Verizon said new technology has brought down the costs and these are no longer concerns. Its major challenge in the city has been getting permission from property owners, Verizon said.

http://www.crainsnewyork.com/apps/pbcs.dll/article?AID=/20080324/FREE/942183117/1065/newsletter01

Thursday, February 21, 2008

Times Square retail sets new records

The Real Deal
by Catherine Curan
February, 05, 2008
http://ny.therealdeal.com/articles/8908

A row of denim-clad derrieres greets pedestrians thronging the corner of Broadway and West 44th Street. Advertising the new Levi's store under construction at 1501 Broadway, these cheeky pictures reference Times Square's seedy porn-shop past while heralding the area's big-brand future.

Levi's is only the latest mega-brand to debut on Broadway between 42nd Street and 46th Street, the heart of the district's increasingly upscale and expensive retail hub. The Levi's store sits two blocks south of 1551 Broadway, the former Howard Johnson's site snapped up by teen apparel chain American Eagle Outfitters last year in a blockbuster deal.

American Eagle is reportedly paying $20 million a year for 26,500 square feet of space and a 250-foot-high sign tower in development. That transaction helped pump up the area's average retail rent in a recent Real Estate Board of New York report: Broadway in the Times Square area logged a 107 percent gain to an average of $797 per square foot last year—the biggest retail rent increase in Manhattan.

"Times Square is hot," said Robin Abrams, executive vice president at Lansco. "This [American Eagle deal] is a new record for a unique property on a high-profile corner with potential for extreme visibility in the epicenter of everything."

Retailers have been paying up for a presence in Times Square because of a tectonic shift in the district's population. Thanks to more than 6 million square feet of office space constructed from 1996 to 2003, thousands of white-collar workers at firms such as Lehman Brothers are now weekday regulars at area shops and restaurants (see chart). Another 209,445 people will work in the area each year by 2010, according to Times Square Alliance forecasts.

Meanwhile, a slew of sleek boutique hotels, including Hotel Mela at 44th Street and Broadway, has sprung up, attracting well-heeled tourists and their shopping dollars.

A whopping 80 percent of foreign tourists who visit New York include a visit to Times Square, the Times Square Alliance estimated. Lastly, residential projects including the 464-unit Biltmore at 271 West 47th Street, where a two-bedroom rental is priced at $6,995 a month, have added thousands of upper-income residents.

"Most of what was on the radar five or 10 years ago was just domestic tourists," said Tim Tompkins, president of the Times Square Alliance. "[Now] there is a sense there is this untapped local market [with] increased foreign tourists, who are less price-sensitive than domestic tourists."

Growth in the area—and the eye-popping American Eagle deal—has some landlords seeking up to $1,000 a square foot for space in the high-traffic "bow tie," where Broadway and Seventh Avenue crisscross between 42nd and 47th streets. Roughly 88,000 people were counted on the sidewalk at Broadway and West 44th Street one day last August, according to one study.

As a result, landlords are aiming high, even for tiny spaces.

The recent asking rent for a 750-square-foot store in the Marriott Marquis, at the corner of West 45th Street, was $1,000 a square foot. Italian eyewear conglomerate Luxottica Group inked a deal for the space last fall and will open a Sunglass Hut store there this spring. Eric Gelber, senior vice president of CBRE, represented the chain, which already operates in the similar corridor of 34th Street. He said the chain was attracted to Times Square by a recent influx of big-name apparel stores including Ann Taylor Loft, which did a deal for a 19,000-square-foot store at West 42nd Street and Broadway in 2006.

Gelber wouldn't confirm whether Luxottica is paying the eye-popping $1,000-per-square foot asking rent, saying only, "[The rent] is high, but it's a small space."

Another bow-tie spot, 1540 Broadway, is also on the market with top-notch asking rent, according to sources. That address formerly housed gaming emporium Bar Code and is still home to a Virgin Megastore. The Virgin store is available with an asking rent of $800 per square foot for the 10,000-square-foot ground-floor portion, sources said. Vornado Realty Trust, which lists 1540 Broadway on its Web site under "available retail space," did not return a call for comment.

"If you need to be in the bow tie, it's very expensive," said Joshua Strauss, a managing director at Robert K. Futterman & Associates.

Such numbers may soon look a little too rich. Prancing models on billboards seem at odds with the news ticker at One Times Square—a site recently rented by Walgreens—which recently proclaimed, "Investors shy away from risk amid Citi loss, retail data; Dow down 201 points."

For now, tenant brokers and developers insist the district's triple-threat population surge will blunt the impact of an economic slowdown.

Fred Rosenberg, senior vice president of operations at Sherwood Equities, said interest is high for retail space in 2 Times Square at 47th Street, with an asking rent of $650 a foot.

"With the dollar so low against the euro … there are no signs of a slowdown," Rosenberg said.


1551 Broadway, the former Howard Johnson’s site, was snapped up by American Eagle Outfitters last year in a blockbuster deal.

Thursday, February 7, 2008

A Tonier Image Is Sought for Eighth Avenue in Midtown

The New York Times
February 7, 2008
By PATRICK McGEEHAN
http://www.nytimes.com/2008/02/07/nyregion/07eighth.html

Eighth Avenue is no longer Manhattan’s answer to the Tenderloin district of San Francisco. But now that almost all of its peep shows and pornographic video stores have been eradicated, the open question is, what will this once-seedy part of Midtown become in its next life?

Officials of the Times Square Alliance have begun a campaign to attract distinctive stores and restaurants that they hope will create an atmosphere on the stretch of Eighth between 40th and 53rd Streets that fits comfortably between tourist-thronged Times Square and the gentrifying Hell’s Kitchen neighborhood to the west.

New street-level retail spaces are expanding as new glass high-rises, like the Hearst Tower, The New York Times Building and 11 Times Square, which is under construction at 42nd Street, redefine Eighth Avenue. The new towers have inspired the alliance to coin an immodest nickname: the Avenue of Architecture.

But rather than wait for those new spaces to fill up with bank branches and national chain stores, the alliance, which represents property owners and businesses in the area, is hoping to attract locally owned and less-ubiquitous stores that might appeal to neighborhood residents as well as to office workers.

“If you live at 44th and Ninth, there’s not a clothing store anywhere around, not a bookstore,” said Tim Tompkins, the president of the alliance.

The area already has plenty of foot traffic; several blocks of Eighth Avenue above 42nd Street draw more than 30,000 pedestrians a day each, according to a report compiled by the alliance. But office workers in the neighborhood tend to leave at lunchtime and after work. A recent study conducted by the alliance found that more than $250 million of potential spending was being lost annually to other parts of the city.

The first trick will be to entice the throngs passing through the area to slow down and take a look around, said Scott M. Stringer, the Manhattan borough president. Mr. Stringer’s office has pledged $108,000 toward the installation of sidewalk lights and signs to help people navigate the neighborhood, he said.

“The key here is to get people out walking and going into a neighborhood where they didn’t think they could walk, to start to create a different kind of robust economy,” Mr. Stringer said.

Mr. Tompkins is planning to draw more attention to the area after dark by holding a lighting festival in which lighting designers would be invited to illuminate the facades of buildings like the Port Authority Bus Terminal.

The alliance also hopes to persuade the city’s Department of Transportation to make the area friendlier to pedestrians by installing new newsstands and bicycle racks — and by removing the metal fence (installed during the Giuliani administration to protect pedestrians) that runs along the western curb of the avenue between 42nd and 43rd streets, Mr. Tompkins said.

“We hate that fence. It just looks terrible,” he said, adding that many pedestrians choose to walk in the street rather than between it and the adjacent shops.

Changing the perception of Eighth Avenue, which “had a lot of porn and a lot of 99-cents shops,” will take some time, said Faith H. Consolo, chairman of the retail leasing and sales division of Prudential Douglas Elliman Real Estate.

“I think it could be a great street to have your office on, to live and go shopping on,” Ms. Consolo said. “But that’s a year to 18 months away. It’s not happening overnight.” Ideal shops, she said, could include higher-end women’s clothing stores like Searle and stationers and gift boutiques like Montblanc.

Still, storefront rents could run as high as $200 to $250 a square foot, she said, prices that are daunting to many small merchants and restaurateurs.

But, illustrating how difficult it could be to redefine the area, Mr. Tompkins cited a very different group of potential tenants. He said he would prefer to see the avenue attract “homegrown New York merchants” like Two Boots pizzeria and Brooklyn Industries, a casual clothing merchant.

Lexy Funk, the president of Brooklyn Industries, a nine-store company that started in Williamsburg, said she has considered opening a store in Hell’s Kitchen and might be interested in space along Eighth Avenue.

“We’ve always taken risks in our real estate,” Ms. Funk said. “The issue right now with Manhattan real estate is it’s become too expensive for small merchants. We’re competing against banks and international chains.”

Sunday, January 13, 2008

Building amenities

Pre-war, 1924 architecturally-significant Emory Roth building with 11 floors plus basement, containing 215 units

  • 24 hour Concierge with Wake-up Calls and UPS/FedEx Package Storage
  • Live-in Superintendent
  • Night & Weekened Security Guard
  • Full-time Building Manager
  • Other staff includes Porters and Handyman
  • Modern Elevators: two passenger, one freight/service
  • Laundry Room with 27 machines (card activated, not coin)
  • Pet Friendly
  • Subletting allowed
  • Laundry & Dry Cleaning Delivery
  • Fresh Direct friendly
  • Community Room
  • House Telephone
  • Future roof deck?
  • Friendly and famous residents including several Broadway stars
  • Annual holiday party
  • Luggage cart
  • Storage Rooms with Lockers

  • Bicycle Room

Location, location, location

One of the best locations in all of Manhattan.

  • Close to all Broadway theaters (even across the street from one!)
  • One block to the largest subway station in NYC (42nd St, Times Square) - A, C, E, 1, 2, 3, 7, S, N, Q, R, W
  • Half block to Ninth Avenue Hell's Kitchen restaurants
  • One block to the famous Restaurant Row
  • Three blocks to Port Authority bus terminal
  • Twelve blocks to Penn Station and Madison Square Garden
  • Walking distance to Grand Central Terminal, Central Park, Bryant Park, Lincoln Center, Hudson River Park
  • Fourteen blocks to Time Warner Center, including Whole Foods
  • One and a half blocks to Times Square
  • Close walk to Midown office business district

Come be a part of this exciting and changing neighborhood! It will be even better in just a few short years, so get in now before the prices skyrocket!

  • American Apparel is soon coming 1 block away
  • Red Mango is soon coming 1/2 block away
  • New condo, "Platinum," at northeast corner of 46th and Eighth
  • New condo coming to northwest corner of 46th and Eighth
  • New condo coming to the east side of Eighth Avenue between 45th and 46th Streets
  • New condo coming to southwest corner of 44th and Eighth
  • Hudson Yards redevelopment
  • Several new 42nd Street condo buildings

1980s Prospectus / Offering Memorandum

(click below to zoom-in and read)

1924 New York Times Article



Saturday, January 12, 2008

Thursday, December 20, 2007

City Living: Hell's Kitchen

amny.com/news/local/am-hellskitchen1220,0,6368565.story



amNY.com




NEW YORK CITY REAL ESTATE

City Living: Hell's Kitchen

By Miranda Siegel

Special to amNewYork

December 20, 2007

They've tried calling it Clinton. They've tried calling it Midtown West, or even Times Square West. They've tried to call it something other than Hell's Kitchen, but it's never stuck.



While the origins of its name are unclear -- some theorize it came from the name of a German restaurant in the area, Heil's Kitchen, and others say it came from the mouth of angry policeman witnessing a riot --the neighborhood was for many years known as one of New York's biggest slums.



The prominent gang activity, particularly the conflicts among the Irish, Puerto Ricans and Italians who lived in Hell's Kitchen in the 1950s, provided inspiration for West Side Story (shot slightly north of the area).



But the low rents and proximity to the Theater District -- as well as the presence of the Actors Studio on West 44th Street -- attracted a number of aspiring performers, among them James Dean, Sylvester Stallone, Seinfeld and Madonna.



In the last few decades, Hell's Kitchen has turned around. It's now characterized by numerous restaurants, a varied nightlife and a thriving gay community, fostered by its proximity to New York's major transportation hubs as well as the offices of midtown.



"The area's cleaned up a lot," said Avron Hyams, who grew up in Hell's Kitchen. "Ninth Avenue, for example, used to be really quite sleazy and rundown. It's only in the last five or ten years that it's become such a happening strip."



Find it

Hell's Kitchen is defined by the Hudson River in the west, Eighth Avenue in the east, West 57th Street in the north and West 34th Street in the south.



Real Estate

"It's wonderful to see Hell's Kitchen becoming such a vibrant and dynamic area," said Gabriel Bedoya, vice president at Corcoran Real Estate Group and a Hell's Kitchen resident for the past 20 years.



Bedoya maintains that the proximity of Hell's Kitchen to Chelsea and the Upper West Side--two highly desirable but expensive neighborhoods--has helped lead to an increase in its popularity.



Though many new condos are sprouting up wherever the zoning laws allow, the area retains its neighborhood feel through the preservation of its tenement buildings.



"The zoning here is mainly for low-rise buildings," said Bedoya. "Tenements may have been transformed on the inside but they are preserved on the outside--it's a visually distinctive quality."



Bedoya says that it's been important to keep up this aspect of the neighborhood's character.



"What's attractive about Hell's Kitchen is that you have large shopping areas nearby, but you can also shop the way they do in Europe: go along the avenue from the cheese shop to the wine shop, to the fish shop and then somewhere else to get your olives."



The high-rises in Hell's Kitchen are also very popular, especially since even residents of the lower floors can enjoy excellent views.



Those moving in include students who make use of the well-connected transport, foreign buyers after the central location, and many who reside primarily in Long Island, New Jersey or Connecticut but work long hours in the city.



"They may stay in their Manhattan apartment during the week, but also come in on weekends to take their family to the museums or the theaters," explained Bedoya.



As for the common perception that realtors avoid using the name "Hell's Kitchen" when marketing the neighborhood, Bedoya claims it isn't really true.



"New Yorkers like the name 'Hell's Kitchen,'" he explained. "With foreign buyers, I might start off calling it Midtown West, so they understand where it is, but after I will always explain the name and the area's interesting history."



For Sale

-$564,000 for a 483sf studio condo (350 W. 50th St.)

-$699,000 for a 813sf one-bedroom, one-bathroom condo (516 W. 47th St.)

-$739,000 for a 703sf one-bedroom, one-bathroom condo (350 W. 50th St.)

-$899,000 for a 875sf one-and-a-half-bedroom, one-bathroom condo (350 W. 50th St.)

-$945,000 for a 813sf one-bedroom, one-bathroom condo duplex (350 W. 50th St.)

-$1,395,000 for a 1090sf two-bedroom, two-bathroom condo (350 W. 50th St.)

-$1,175,000 for a 1005sf two-bedroom, two-bathroom condo (393 W. 49th St.)



Recently Sold

-$540,000 for a 476sf studio condo (350 W. 50th St.)

-$725,000 for a 611sf one-bedroom, one-bathroom condo (516 W. 47th St.)

-$829,000 for a 640sf one-bedroom, one-bathroom condo (350 W. 50th St.)

-$845,000 for a 861sf two-bedroom, two-bathroom condo (516 W. 47th St.)

-$970,000 for a 802sf one-bedroom, one-and-a-half-bathroom condo (310 W. 52nd St.)

-$1,475,000 for a 1091sf two-bedroom, two-bathroom condo (350 W. 50th St.)

-$1,750,000 for a 1192sf two-bedroom, two-and-a-half-bathroom condo (250 W. 50th St.)



To rent

-$2200 for a 372sf studio (393 W. 49th St.)

-$3000 for a 514sf one-bedroom, one-bathroom apartment (350 W. 50th St.)

-$5000 for a 1070sf two-bedroom, two-bathroom apartment (350 W. 50th St.)

-Contact: Gabriel Bedoya at Corcoran, 212-893-1734.



TO EAT

When it comes to food, Hell's Kitchen really is just one big kitchen -- the area boasts an extraordinarily high density of eateries of all sorts, including some of the most diverse ethnic cuisines crammed into a 20-block span.



Ariana

Check out that big neon sign shaped like Afghanistan in the front window--Ariana is one of only a handful of Afghan restaurants in New York, and it certainly holds its own. Aromatic lamb platters and tender chicken kebabs are obvious choices, but the leek and potato stuffed bolanee (fried turnovers), fried pumpkin covered in tart yogurt and vegetarian curries are all delicious, too. 787 Ninth Ave. between 52nd and 53rd streets. 212-262-2323



99¢ Fresh Pizza

At last, bargain pizza! How exhilarating it is to fork over a single buck and receive a hot slice in return. And the taste? As one patron remarked, "It's got everything it needs, and it goes right down the hatch." $2.75 for two slices and a soda; 50¢ gets you a coffee or a donut. 579 Ninth Avenue at 41st Street 212-268-1461



Little Pie Company

If you've been wondering where all those delightful baked goods showing up at the office parties have been coming from, you've found it. Here you can enjoy their Sour Cream Apple Walnut Pie, Applesauce Carrot Cake iced with delicate cream cheese frosting or Florida Key Lime Pie, which looks like a little pool of pale green heaven encased in a luscious buttery crust. 424 W. 43rd St. 212-736-4780



Amy's Bread

You know you're in a good bakery when the kitchen's not only visible, but practically on display -- there's a window revealing Amy's kitchen to everyone in the street. This pint-sized bakery is almost always jammed, and a line out the door is hardly unusual; try the sandwiches, cupcakes and homemade hot chocolate. 672 Ninth Ave. 212-977-2670



Queen of Sheba

Queen of Sheba is a welcome addition to a city notoriously bereft of Ethiopian eateries. Seat yourself in a tiny chair at one of the basket tables and order the combination sampler: a variety of creamy, earth-toned dishes with smoky spices arranged on an unfolded piece of spongy injera bread. 650 10th Ave. at 45th Street 212-397-0610



Kyotofu

A slick, modern Japanese dessert and cocktail bar that also serves small dishes, Kyotofu offers sweets fashioned from unusual ingredients presented in stylish arrangements. Desserts made from tofu, sesame, agar jelly and fruit in various forms can be ordered individually or as part of a sampler. Kyotofu also has a large selection of sake and Japanese liquor, among other drinks. 705 Ninth Ave. 212-974-6012



Taboon

A Mediterranean restaurant serving classic dishes in creative and whimsical forms, Taboon is stylish and upscale without any trace of snootiness--the service is reliable and the atmosphere's relaxed. The warm herb-dusted bread goes perfectly the selection of meze. 773 10th Ave. between 52nd and 53rd streets 212-713-0271



Soul Fixins'

Friendly service and shareable platters are served up at this soul food joint, where you can score good deals on lunch combos or side dish plates. 371 W. 34th St. between Eighth and Ninth avenues. 212-465-9192



Pakistani Restaurant

A brightly lit eatery with mint green walls serving "Pakistani, Indian and Bangladeshi Cuisine," Pakistani Restaurant serves turnips with goat's feet, lamb kidney, chicken and vegetable curries and lassis, among other dishes -- all reasonably priced. A curious booth selling films in a number of languages and other imports stands opposite the entrance. Open 24 hours. 478 Ninth Ave. between 36th and 37th streets 212-736-7745



Desi Deli

Five bucks for a heaping plate of Punjabi-style chicken tikka, goat curry or malai kofta, 24 hours a day? Enough said. 724 10th Ave. 212-399-9007



Daisy May's BBQ USA

This Texan barbecue outpost, stationed in a windy stretch of 11th Avenue wasteland, serves up a good selection of BBQ meats and side dishes without veering too far into yee-haw kitsch. Savor your ribs by the rack or half-rack, or order an entire swine for you and a dozen of your hungry buddies (at least two days in advance). 623 11th Ave. at 46th Street 212-977-1500



TO PLAY



A few Irish bars are sprinkled along 11th and 10th avenues while on Ninth Avenue the scene is much more lounge-oriented. Many restaurants offer enough drinks and atmosphere to double as nightspots.



Casellula Cheese and Wine Cafe
Casellula's an intimate and atmospheric spot with an excellent, creative wine selection. The artisanal cheeses, dairy-based desserts and small dishes are a delight -- who's going to argue with a menu that boasts a Pig's Ass Sandwich, a Goose Breast Ruben or goat cheese ice cream? Open until 2a.m. every night.
401 W. 52nd St. 212-247-8137



Vynl
One of a flashy Manhattan quartet, Vynl's kaleidoscopic swirl of color provides a backdrop for American comfort food, Thai food and drinks. Go through the retro entryway -- which somewhat resembles a giant washing machine -- walk past the wall-mounted records surrounded by mosaics of tiny mirrored tiles and head straight to the infectiously fun-themed bathrooms.
754 Ninth Ave. 212-974-2003



Bamboo 52
A "gay-friendly" sushi bar with attractive happy hour prices ($5.00 mojitos) and an outdoor seating area. Try the sakejito, which is exactly what it sounds like.
344 W. 52nd St. 212-315-2777



Landmark Tavern
Opened in 1868 as an Irish saloon, the well-preserved Landmark Tavern still has many of the same furnishings (as well as the same bar) that it did almost 140 years ago. Standing all alone on 11th Avenue, the place has a very old-timey feel, especially in the deepest, snowiest days of winter; you almost expect some street urchin to wander by, rub a little circle in the iced-over window and hungrily peer inside.
626 11th Ave. 212-247-2562



TO SHOP

Hell's Kitchen is brimming with bakeries, small clothing boutiques and grocery stores, but if it's the big stores you're after, you're close to Herald Square and Columbus Circle. American Apparel will be opening a Hell's Kitchen store in the near future -- an enormous photo of a female rump is already covering the future storefront.



International Grocery

Bins of dried fruits and technicolor spices, fig jams and Greek honey, giant blocks of feta soaking in milky juices and buckets of olives saturated in brine -- all complemented by an aroma so wonderful, you'll practically float. 543 Ninth Ave. at West 40th Street 212-279-1000



Delphinium Card & Gift

A gift shop with both classy and sassy cards, trinkets and high-end stationery. 358 W. 47th St. between Eighth and Ninth avenues. 212-333-7732



Poseidon Bakery

Founded in 1923, Poseidon is still owned and run by the same family (now in the fourth generation), who make their light, delicate phyllo dough by hand for both sweet and savory purposes. They create terrific milky galactobouriko; honey-soaked "bird's nest" (afali) and other flaky pastries; and sell goat's milk yogurt, imported jams and dried fruit. 629 Ninth Ave. 212-757-6173



Outcasts (St. Clement's Thrift Shop)

Outcasts is more than just a musty thrift store -- it sell special soaps, local art, clocks, frames and vintage clothing, among other goods. The whimsical decor is also a plus. 660 10th Ave. 212-974-0121



Giovanni Esposito & Sons

You can tell by Esposito's old-school shop sign (the store's been around for more than a century), which includes a picture of a pig licking its lips, that you can trust the owners. In addition to pork -- Esposito's premier meat--sausages, lamb, "Fresh Killed Chickens" and other poultry, an impressive variety of game meats are available by special order. 500 9th Ave. 212-279-3298



Empire Coffee & Tea Co.

It's a shame there's not more room to sit and have a coffee at Empire -- it's a relaxed place with one wall lined with barrels of beans, a super friendly and knowledgeable staff, and a great selection of teas to boot. 568 9th Ave. 212-268-1220



TO DO

There are a number of theaters near Times Square; along the river are sightseeing boats, ferry connections to New Jersey… and some of Manhattan's larger gentlemen's clubs. The Intrepid Sea, Air & Space Museum will reopen in November 2008.



Theater Row

On the Hell's Kitchen side of the theater district is Theater Row, a block of six renovated theaters showcasing a variety of works. 410 W. 42nd St. 212-714-2442



Mud, Sweat and Tears

For 25 years, clay enthusiasts have come to Mud, Sweat and Tears to take classes in both hand-building and wheel, rent studio space or purchase finished items. 654 10th Ave. 212-974-9121



Hell's Kitchen Flea Market

It's not exactly cheap, but the imported furniture and house wares, vintage clothes and other goods are fun to browse. The empty stretch of space is a perfect spot for the flea market, which claims a few blocks every Saturday and Sunday year-round. Look for the giant inflated Hell's Kitchen "devil" at the entrance. 39th St. between Ninth and 10th avenues 212-243-5343



THE BUZZ

San Francisco-based Kimpton Hotels announced last June that they are planning to build a hotel, called the VU, on 48th Street and 11th Avenue -- far from any other hotel in the area.



They claim that the area's renaissance, as evidenced by the proliferation of clubs and restaurants, will eventually make the area a desirable place to visit.



Based in a former printing plant, VU will come with the usual swanky amenities -- rooftop bar, spa, possibly a pool -- as well 360-degree views of the city.



If the hotel is successful, other hotels could start popping up in Hell's Kitchen, especially in the outer reaches beyond Tenth Avenue, still largely uncharted territory.



Q&A WITH AVRON HYAMS

Avron, who works in media investment, grew up in Hell's Kitchen and returned not so long ago.



Are there any "hidden gems" in the area?

Not in the true sense -- there's a lot of traffic here and not a lot of tiny streets where places can hide. My favorite place is Thai Basil on 56th and Ninth … it's inexpensive and the food's really good. I also like Afghan Kebab House on Ninth Avenue between 51st and 52nd Streets.



What's been a factor of change in the area?

The Time Warner Center, for one. There's load of high-quality stores there, a Whole Foods -- it really lifted up and revitalized the area. Before that it was much more drab.



What's the worst thing about Hell's Kitchen?

Rents -- especially since the Time Warner Center was built -- have gotten really high, and it's kept a lot of younger people out.



Are there parts of the neighborhood that have yet to change?

I rarely venture beyond Ninth avenue; it's still quite desolate and there's nothing really pulling me there. But I recall ages ago that Trump said he was planning on rejuvenating that whole part as well.



THE BASICS



Library

New York Public Library, Columbus Branch 742 10th Ave. 212-586-5098



Police Station

306 W. 54th St. 212-760-8300



Transportation

Subway: A, C, E to 34th St., 42nd St.; C, E to 50th St.; A, B, C, D, 1 to 59th St.

LIRR: LIRR to Penn Station.

Bus: M57, 31, 11, 10, 20, 27, 104, 10, 16, 20, 42, 50

Port Authority Bus Terminal

Ferry: NY Water Taxi, Circle Line, World Yacht



Crime stats

The Midtown North Precinct, which includes most of Midtown Manhattan, reported 0 murders, 9 rapes, 151 robberies and 232 burglaries so far this year. For the same period last year, there were 4 murders, 4 rapes, 216 robberies and 277 burglaries.



Schools

Alvin Ailey/Joan Weill Center for Dance, 405 W 55th St.; American Academy McAllister Institute, 619 W 54th St.; The Facing History School, 525 W 50th St.; Food and Finance High, 525 W 50th St.; High School for Environmental Studies, 448 W 56th St.; High School of Graphic Communication Arts, 439 W 49th St.; High School of Hospitality Management, 525 W 50th St.; Holy Cross, 332 W 43rd St.; Independence High, 850 10th Ave.; Professional Performing Arts High, 328 W 48th St.; PS 35, 317 W 52nd St.; PS 51, 520 W 45th St.; PS 111, 440 W 53rd St.; PS 212, 328 W 48th St.; Sacred Heart of Jesus, 456 W 52nd St.